Amazon acquires wearable personal AI company Bee

Amazon (NASDAQ:AMZN) has acquired wearable personal AI company Bee for an undisclosed amount.

Bee is described as a San Francisco-based technology startup specializing in wearable personal AI devices. Its flagship product, simply called Bee, is an always-on, wrist-worn, or clip-on wearable that leverages advanced AI to listen to users’ conversations (converting speech to text), summarize interactions, track tasks, and provide timely reminders and insights. The Bee Pioneer Edition product is listed on the company’s website at a selling price of $49.99.

The company has highlighted its seamless integration of AI into daily life, which is seen as enabling a digital memory and assistant that operates quietly in the background.

“To serve us fully, AI must live alongside us, learning not just from commands but from the texture of our lives: our relationships, emotions, and aspirations. Only by immersing itself in our lives can AI genuinely grasp who we are and what matters most… This isn’t science fiction. It’s happening right now.”

Bee raised at least $7 million in venture seed funding led by Exor, with participation from Greycroft, New Wave VC, Banana Capital, and other investors.