Amazon goes all in on AI with GitLab and PagerDuty

Amazon Web Services (NASDAQ:AMZN) went all in on artificial intelligence during re:Invent in Las Vegas on Tuesday as it announced new AI partnerships with GitLab (NASDAQ:GTLB) and PagerDuty (NYSE:PD), revealed a set of new foundational models and a new video search tool with the startup Twelve Labs.

GitLab Duo and Amazon Q teamed up to offer AI-powered DevSecOps (development, security and operations) workflows with autonomous agents to create secure software at an accelerated rate. It is intended to help organizations streamline software development.

“By leveraging Amazon Q’s advanced capabilities and integrating them into our unified data store, GitLab Duo with Amazon Q provides an enterprise-grade platform that accelerates and automates software development while ensuring security, compliance, and privacy,” said Ashley Kramer, interim chief revenue officer, and chief marketing and strategy officer at GitLab.

AWS also revealed new generative AI and automation features across the PagerDuty Operations Cloud platform.

“PagerDuty and AWS are strengthening our 11-year partnership, which already supports nearly 6,000 joint customers, to further integrate generative AI into digital operations management,” said PagerDuty CEO Jennifer Tejada.

AWS announced AI startup Twelve Labs is building and scaling its proprietary models on AWS. Twelve Labs has utilized AI to develop software that can search video similar to text.

“Nearly 80% of the world’s data is in video, yet most of it is unsearchable,” said Twelve Labs CEO Jae Lee. “We are now able to address this challenge, surfacing highly contextual videos to bring experiences to life, similar to how humans see, hear, and understand the world around us.”

Finally, AWS revealed a new set of foundational AI models called Amazon Nova. These include Nova Micro, Nova Lite, Nova Pro, Nova Premier, Nova Canvas and Nova Reel. The capabilities of these models range from text-to-text only to the ability to convert text and images into videos.

“Inside Amazon, we have about 1,000 generative AI applications in motion, and we’ve had a bird’s-eye view of what application builders are still grappling with,” said Rohit Prasad, SVP of Amazon Artificial General Intelligence. “Our new Amazon Nova models are intended to help with these challenges for internal and external builders, and provide compelling intelligence and content generation while also delivering meaningful progress on latency, cost-effectiveness, customization, Retrieval Augmented Generation, and agentic capabilities.”