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Momentum Commerce reported that Amazon sales plunged 41% on Tuesday when compared with the start of Prime Day last year for the 50 brands the company manages.
Momentum CEO John Shea said the prolonged four-day length of Amazon’s (NASDAQ:AMZN) annual selling event has encouraged shoppers to do more treasure hunting for deals. It is unclear if the Momentum Commerce numbers are representative of total Amazon Prime Day sales. Amazon (NASDAQ:AMZN) could also see more back-end sales this year, with consumers having less of a sense of urgency due to the two exta days of deals.
Separately, Numerator reported that consumers appear to be purchasing a higher number of items at a lower price point for the 2025 Prime Day event. “However, with this year’s sale extended to four days, there is potential for Prime Day 2025 to break previous records,” highlighted analyst Amanda Schoenbauer.
Earlier in the day, Adobe released initial one-day figures for the Amazon Prime Day event, with promotions happening broadly across U.S. retailers this week. Adobe forecast U.S. retailers drove $7.9 billion in online spending on July 8, representing 9.9% year-over-year growth. The sales tally marks the single biggest e-commerce day so far this year.
Shares of Amazon (AMZN) rose 1.5% in afternoon trading as investors appear to have shrugged off the Momentum Commerce report.