Amazon stops spending on Google Shopping ads – report

Amazon (NASDAQ:AMZN) has reportedly withdrawn itself from spending on Google Shopping (NASDAQ:GOOG) (NASDAQ:GOOGL) advertisements, according to a report by Digiday on Wednesday, citing multiple research analytics firms.

The report said that ad buyers who monitor Google’s “Auction Insights,” a tool that provides them with a view of the top 10 advertisers and their share of impressions in the search environments they’re bidding in, regularly saw Amazon’s name.

But since last week, the e-commerce and tech giant has not been visible in “Auction Insights,” which is a sure sign that the company has withdrawn from bidding on Google Shopping inventory, Mike Ryan, head of e-commerce insights at Smarter Ecommerce, told the digital media and advertising-focused news outlet.

“All the evidence points to the fact that they’re not spending at all in Google Shopping,” John Burton, head of performance at MRS Digital, told Digiday.

“As of July 23rd (the most recent data available from Google), it appears that Amazon has entirely dropped out of Google Shopping auctions for the first time since the early days of the pandemic in 2020,” Mark Ballard, director of research, told Digiday.