Advanced Micro Devices (AMD) late on Monday unveiled a new chip designed for enterprise data centers as it seeks to challenge Nvidia’s (NVDA) dominance in the AI hardware market, while also highlighting the capabilities of its next generation of data-center products.
The company is adding a new model to its current lineup – one called the MI440X – for use in smaller corporate data centers where customers can deploy local hardware and keep data inside their own facilities, Chief Executive Officer Lisa Su said as part of a keynote at the CES trade show.
AMD (AMD) also introduced the AMD Ryzen AI Embedded processors, a new portfolio of embedded x86 processors designed to power AI-driven applications at the edge.
From automotive digital cockpits and smart healthcare to physical AI for autonomous systems, including humanoid robotics, the new P100 and X100 Series processors provide OEMs, tier-1 suppliers, and system and software developers in automotive and industrial markets with high-performance, efficient AI compute in a compact BGA (ball grid array) package for the most constrained embedded systems.
The processors integrate the high-performance “Zen 5” core architecture for scalable x86 performance and deterministic control, an RDNA 3.5 GPU for real-time visualization and graphics, and an XDNA 2 NPU for low-latency, low-power AI acceleration – all in a single chip.
“As industries push for more immersive AI experiences and faster on-device intelligence, they need high performance without added system complexity,” said Salil Raje, senior vice president and general manager, AMD Embedded.