Apple considers using OpenAI, Anthropic to power Siri upgrade: report

Apple (NASDAQ:AAPL) is reportedly weighing the benefits of using artificial intelligence models from Anthropic or the Microsoft-backed (MSFT) OpenAI to power its long-awaited upgrade to Siri, rather than leaning on an in-house model, according to Bloomberg.

The Cupertino-based company has asked the two startups to train versions of their AI models capable of running on Apple’s cloud infrastructure for testing, the report said, citing people familiar with the issue.

Switching to an outside provider for AI could indicate Apple is having trouble developing its own generative AI technology, the report said. Apple already utilizes OpenAI’s ChatGPT to enhance some of its Apple Intelligence features.

However, Apple’s interest in using an outside company’s model or models to run Siri is in an early stage, and the company is not near a final decision on the matter, the report said. Also, Apple has already approved a multibillion dollar budget to run its own AI models in the cloud starting next year.

A tech giant utilizing a third party for high-quality AI models is not new. For example, Samsung Electronics (OTCPK:SSNLF) uses Google’s (GOOG)(GOOGL) Gemini in its smartphones, and Amazon’s (AMZN) Alexa voice assistant relies on Anthropic’s Claude models.

Seeking Alpha reached out to Apple for comment.