Apple is said to be scaling back plans for new AI-based health coach service

Apple (AAPL) is reportedly scaling back plans for a virtual health coach, part of an effort to rethink how the company approaches the burgeoning market for wellness services.
The initiative, code-named Mulberry, was wound down in recent weeks, Bloomberg News reported.
Apple (AAPL) now plans to take some of the features it had planned for the artificial intelligence-powered offering and roll them out individually over time within its Health app, the report said.