Apple (AAPL) is reportedly working on an artificial intelligence chatbot that it plans to directly integrate into the operating systems of its iPhone, iPad and Mac, according to Bloomberg.
The chatbot, which is known internally under the code name Campos, will operate much like Siri, and it is expected to be released before the end of the year, the report said, citing people familiar with the matter. It will likely feature the conversational style of other successful chatbots, such as OpenAI’s (OPENAI) ChatGPT or Google’s (GOOG)(GOOGL) Gemini.
Apple shares had ticked up 1.6% during afternoon trading on Wednesday.
Earlier this month, Apple acknowledged it was tapping Google to help develop its next version of Siri.
“After careful evaluation, we determined that Google’s technology provides the most capable foundation for Apple Foundation Models, and we’re excited about the innovative new experiences it will unlock for our users,” Apple said in a statement.
Similar to Google’s Gemini or Microsoft’s (MSFT) Copilot, the new version of Siri will likely be embedded in Apple’s mainstay apps. It will also help users conduct web searches, summarize information, analyze files, and rely on personal data to help manage and complete tasks, the report said. However, since Apple has always placed importance on privacy and data protection, it’s unknown how deep this last feature will go.
Apple might also choose to lean on Google’s servers to host and run its new chatbot, the report said. Apple is already paying Google about $1B per year for access to its AI models. However, Apple is designing Campos in a way that would allow it to transition to other models in the future.