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Apple’s (NASDAQ:AAPL) iPhone sales in China rose in the second quarter for the first time in two years, Counterpoint Research said, as the tech giant looks to turnaround its business in one of the major markets.
First time since Q2 2023, iPhone sales increased in China 8% year-over-year in the second quarter of 2025. The company is projected to see high single-digit growth on strong sales of the iPhone 16 Pro and Pro Max models, the research firm noted.
“Apple’s adjustment of iPhone prices in May was well-timed and well received, coming a week ahead of the 618 shopping festival,” noted Counterpoint’s Associate Director Ethan Qi.
Qi added Apple claimed the top spot during the sales period, with three iPhone variants securing spots on the top half of the bestseller list. The actual 618 sales period was flat YoY, with most growth occurring during May.
Apple’s turnaround to growth in China was welcomed by the Wall Street, as the stock rose over 2% during early trading on Thursday. However, the tech giant’s stock fall around 15% this year as the company faces several headwinds, including President Trump’s tariff threats.
Apple is also facing a tough competition from the Chinese tech giant Huawei as it keeps eating Apple’s market share in China.
According to Counterpoint, Huawei is expected to show the highest growth among major brands to take the number one spot in the Chinese market in Q2 2025.
“Huawei’s increase during the promotional period was also evident,” noted Senior Analyst Ivan Lam adding that, “Huawei is still riding high on the loyalty of its core users as they replace their old phones with new Huawei releases.”