- Marking its third day of product announcements, Apple (AAPL) unveiled its new low-cost MacBook Neo on Wednesday.
- The new MacBook is powered by the A18 Pro processor, which first appeared in the iPhone 16 Pro, Apple said. The MacBook Neo will start at $599 and is aimed at competing with low-cost Google (GOOG) (GOOGL) Chromebooks and the Microsoft (MSFT) Surface.
- On Monday, Apple unveiled the iPhone 17e and an updated version of the iPad Air. That was followed up with new versions of the MacBook Air, MacBook Pro, and new Studio Displays.
- Following the release of the MacBook Neo, the tech giant will host an “Apple Experience” in New York, London, and Shanghai this morning to show off the newly announced electronics.
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