Apple TV+ joins hands with Amazon’s Prime Video to expand reach

Amazon (NASDAQ:AMZN) and Apple (NASDAQ:AAPL) entered a deal that will bring Apple TV+ under Amazon’s Prime Video streaming service later this month for $9.99 per month in the U.S.

The deal is seen as a strategic effort by both companies to expand their reach, especially when the iPhone maker is lagging streaming giants like Netflix (NFLX), Disney+ (DIS), and Prime Video (AMZN).

Apple TV+ joins Prime Video’s add-on subscription options in the U.S., which include Warner Bros. (WBD) Discovery’s Max, Paramount Global’s (PARA) Paramount+, Sony’s (SONY) Crunchyroll, and Amazon-owned MGM+.

This development marks a notable shift for Apple (AAPL), which has traditionally bundled Apple TV+ with its other services like Apple Music and Apple Arcade.

The subscribers will gain access to Apple’s (AAPL) popular original collection, including acclaimed series like Ted Lasso, The Morning Show, and Severance, as well as live sports events such as Major League Soccer matches.

“As we continue to expand our offering and make it easy for customers to personalize their streaming experience directly in one app, we are proud to welcome Apple TV+ and its popular and critically acclaimed shows, films, and events to Prime Video.” commented Mike Hopkins, Senior Vice President and Head of Prime Video and Amazon MGM Studios.