Apple updates App Store developer fees in EU to comply with new regulations

Apple (NASDAQ:AAPL) updated its App Store fee structure for developers in the European Union to comply with recent rules introduced by the European Commission’s Digital Markets Act.

The changes center around how app developers utilizing Apple’s App Store in the EU link to the web to show users alternative payment methods.

“Developers can communicate and promote offers for purchases available at a destination of their choice,” Apple explained. “The destination can be an alternative app marketplace, another app, or a website, and it can be accessed outside the app or via a web view that appears in the app.”

Under the prior structure, developers were limited in how they could direct users to alternate web pages where they could pay for in-app purchases or pay a fee as high as 17% or more to link out.

To comply with the DMA, Apple also adjusted its commission fees, or Store Services Fee. The changes result in lower fees for app developers using Apple’s App Store.

For those operating under the EU alternative business terms, there will be an initial acquisition fee of 5% and store services fee of 10%. The store services fee is reduced to 5% for those qualifying for the App Store Small Business Program.

Under the standard terms, the initial acquisition fee is 5% and the store services fee is 20%, or 7% for App Store Small Business Program members.