Beverage blockbuster: Anheuser-Busch’s energy drink is available online and in some stores

Online orders for Phorm Energy have been shipping since last month, ahead of a full retail rollout.

The new energy drink from 1st Phorm is distributed by Anheuser-Busch InBev (BUD). The first batch of flavors are Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash. The energy drink line is trying to differentiate itself by offering zero sugar, natural caffeine from green tea, electrolytes for hydration, ingredients targeting mental focus, and no artificial flavors. Notably, Google search interest on “Phorm Energy” has spiked over the last 60 days.

1st Phorm describes itself as a leading sports nutrition brand committed to delivering high-quality products made from premium ingredients sourced from across the world. The energy drink partnership with Anheuser-Busch InBev (BUD) is headquartered in St. Louis, reflecting the shared heritage of both companies. UFC President Dana White is also part of the partnership, offering branding power, marketing influence, and significant reach among sports and fitness audiences.

The energy and wellness drink sector is highly competitive, dominated by major brands like Monster (MNST), Red Bull, and Celsius (CELH). Other brands of note include PepsiCo’s (PEP) Rockstar Energy, 5-hour Energy, Monster’s Reign, Celsius’ Alani Nu, C4, and Prime Energy.