ByteDance (BDNCE) said it will strengthen safeguards for its AI video generator after Disney (DIS) and Paramount Skydance (PSKY) reportedly threatened legal action over alleged copyright infringement.
“ByteDance respects intellectual property rights and we have heard the concerns regarding Seedance 2.0,” the Chinese tech firm said in a statement. “We are taking steps to strengthen current safeguards as we work to prevent the unauthorized use of intellectual property and likeness by users.”
The company released Seedance 2.0 last week and videos generated using the tool quickly went viral, including one of Tom Cruise and Brad Pitt fighting on a rooftop.
Disney (DIS) and Paramount (PSKY) both sent cease-and-desist letters to ByteDance (BDNCE), accusing the Chinese firm of infringing their intellectual property through Seedance 2.0.
SAG-AFTRA, a major union representing actors, broadcasters and recording artists, condemned the “blatant infringement” enabled by Seedance 2.0.
“Seedance 2.0 disregards law, ethics, industry standards and basic principles of consent. Responsible AI development demands responsibility, and that is nonexistent here,” the union said.
The Motion Picture Association, which represents Hollywood studios and streaming services, called on ByteDance (BDNCE) to immediately cease its infringing activity.