Chinese EV stocks face pressure amid slowing sales trends, tight margins

The Chinese electric vehicle sector is on watch as more reports indicate that sales trends are cooling off from their sizzling pace of the last few years.

BYD Company (OTCPK:BYDDF) has reportedly lowered its 2025 sales target to 4.6 million vehicles from a prior outlook for 5.5 million vehicles. Meanwhile, NIO (NYSE:NIO) CEO William Li highlighted that demand could slow during the first quarter of 2026 due to a lower level of government tax incentives.

On a broad scale, China is experiencing deflationary pressures and a prolonged housing slump, which have weakened consumer demand for big-ticket items like electric vehicles. An intense pricing war has cut into automaker margins and reset thinking on production goals.

Over 50% of auto sales in China are now new energy vehicles, which include battery electric vehicles, plug-in hybrids, and some fuel cell vehicles.

In Thursday morning trading, Polestar Automotive (PSNY) fell 6.8%, BYD Company (BYD) shed 4.2%, and NIO (NYSE:NIO) peeled off 5.4%. XPeng (XPEV) traded 2.7% lower, and ZEEKR (ZK) declined 1.5%. Li Auto (NASDAQ:LI) and Tesla (TSLA) were both marginally lower.

Despite BYD’s (OTCPK:BYDDF) lowered sales expectations, the stock has the highest Seeking Alpha Quant Rating in the auto sector.

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