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- E.l.f. Beauty (NYSE:ELF) is raising the price of its cosmetics by $1 beginning August 1 to compensate for inflation and import tariffs.
- “Bringing you the best of beauty is getting more $$$ but we’re committed to keeping the quality high and prices e.l.f.fordable,” the company said on Instagram (META).
- Nearly 80% of e.l.f. Beauty’s (NYSE:ELF) products are made in China, with the remainder sourced from Hong Kong, South Korea, and Poland.
- By raising prices, e.l.f. Beauty (NYSE:ELF) risks further alienating customers as the company recently lowered its outlook for net sales growth, citing softer consumption trends, challenging category conditions, and slower-than-expected new product performance.
- E.l.f. Beauty (ELF) joins other retailers who have confirmed price hikes, including Nike (NKE), Walmart (WMT), Mattel (MAT), and Best Buy (BBY).
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