Energizing stuff: Anheuser-Busch looks to tap into what Gen Y and Gen Z are drinking

a close up of a hand holding a can of energy drink

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Anheuser-Busch InBev (BUD) announced during the week a tantalizing plan to re-enter the energy drink category through a partnership with supplement and nutrition company 1st Phorm Energy and UFC boss Dana White.

The partnership plans to launch a new sugar-free

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