The European Commission said Meta Platforms (META) has pledged to give Facebook and Instagram users in the EU a choice regarding personalized ads, in line with the EU’s Digital Markets Act, Reuters reported.
“Meta will give users the effective choice between consenting to share all their data and seeing fully personalised advertising, and opting to share less personal data for an experience with more limited personalised advertising,” the commission said in a statement, the report added.
The European Commission and Meta did not immediately respond to a request for a comment from Seeking Alpha.
The DMA is a legislation that establishes a set of objective criteria to qualify a large online platform as a “gatekeeper” and ensure that they behave fairly online and leave room for contestability.
In September 2023, the European Commission designated for the first time six gatekeepers — Alphabet, Amazon (AMZN), Apple, Meta Platforms (META), Microsoft (MSFT) and Chinese tech giant ByteDance (BDNCE) — under the DMA. Certain products provided by these companies come under the DMA and the EU’s Digital Services Act, or DSA — which regulates online intermediaries and platforms that millions of Europeans use every day. The DSA protects consumers and their rights online.