To help fleet managers increase efficiencies, identify vehicles that need servicing, and monitor irregular driving patterns that could drive up fuel costs, Ford (F) is offering Pro AI to its commercial subscription customers, an intelligent fleet assistant.
Ford Pro AI, unveiled at the Consumer Electronics Show in early January, is part of the company’s efforts to increase revenue in its Pro commercial business — a crucial area of revenue growth for the Detroit automaker.
Thanks to a 30% increase in paid software subscriptions in the commercial division, “Pro continues to evolve its business by diversifying its revenue streams and building out its high-margin service infrastructure,” Ford CFO Sherry House said at the company’s last earnings call.
House went on to forecast Ford Pro EBIT of $6.5M to $7.5M in FY26 with a 10.3% profit margin by “growing its mix of profitable software and physical services globally.”
While there is currently no extra charge for Ford Pro AI to existing Ford Pro Telematics customers (at launch), it aims to increase new subscribers to Ford Pro Telematics, currently starting at $20 per VIN per month, excluding any necessary installation charges.