GM plans renewed push into driverless personal vehicles – Bloomberg

General Motors (NYSE:GM) is reviving its autonomous driving program, tapping former Cruise employees to help design a driverless car for consumers.

Under the helm of former Tesla (TSLA) autopilot head Sterling Anderson, GM (NYSE:GM) is moving ahead with a driverless, eyes-free, vehicle with the ultimate goal of developing a car without a person at the wheel, according to a meeting between Anderson and employees revealed to Bloomberg. Anderson reportedly said plans include rehiring Cruise employees, and adding staff at GM’s (NYSE:GM) Mountain View, California office.

Currently, LiDAR-equipped vehicles are collecting data on public roads for the development of GM’s driverless vehicles, GM spokesperson Chaiti Sen told Bloomberg, with the goal of building simulation models that will guide development.

GM (GM) shuttered its majority-owned, money-losing, Cruise robotaxi business late last year and let go of ~1,000 Cruise employees, after a pedestrian accident led to the grounding of its entire fleet and regulatory scrutiny. At the time, the company said it was pivoting away from robotaxis to the development of hands-free driving for personal vehicles.

GM (GM) shares are up 0.5% Monday adding to a three-day winning streak.