Google, Qualcomm team up to put AI assistant in cars

Qualcomm (NASDAQ:QCOM) and Alphabet’s (GOOGL) (GOOG) Google are collaborating to offer generative AI digital cockpit solutions for automobiles.

The companies said that they will use complementary technologies from the Snapdragon Digital Chassis, Android Automotive OS and Google Cloud to produce a new standardized reference platform for developing cockpit solutions using generative AI.

The companies intend to create Gen AI-enabled in-car experiences like intuitive voice assistants, immersive maps, and real-time updates to anticipate driver needs, powered by Snapdragon edge AI system-on-chips, or SoCs, and Qualcomm AI Hub, which simplifies deploying AI models for vision, audio and speech applications to the cockpit.

“The automotive industry is on the cusp of major transformation enabled by advancements in generative AI, automated driving solutions, and the ability to update software features throughout the platform’s lifecycle,” said Patrick Brady, vice president, Engineering, Google.

Separately, Qualcomm announced its new Snapdragon Cockpit Elite and Snapdragon Ride Elite offerings — both of which are part of the Snapdragon Digital Chassis — for the automotive industry.

Qualcomm noted that technology collaborations were underway with leading carmakers, including Li Auto and Mercedes-Benz AG (OTCPK:MBGAF) (OTCPK:MBGYY) who will feature Snapdragon Elite tier automotive platforms in their future vehicles.