Google releases update for tool that shows provenance information on content

Google (NASDAQ:GOOGL) has released a new version of a tool which will be used to attach provenance information to content as part of its collaboration with the Coalition for Content Provenance and Authenticity (C2PA).

The 2.1 version of the Content Credentials technical standard is “more secure against a wider range of tampering attacks due to stricter technical requirements for validating the history of the content’s provenance,” Google said in its blogpost Tuesday.

Google said it will bring the latest version of Content Credentials to Search and Ads over the coming months.

The tech giant said it is also exploring ways to relay C2PA information to viewers on YouTube when content is captured with a camera and will provide more updates on that later this year.

“We will ensure that our implementations validate content against the forthcoming C2PA Trust list, which allows platforms to confirm the content’s origin. For example, if the data shows an image was taken by a specific camera model, the trust list helps validate that this piece of information is accurate,” Google added.

Google began its collaboration with C2PA earlier this year and said it also joined several other coalitions and groups focused on AI safety and research and even introduced a Secure AI Framework and coalition.

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