Google (GOOG) (GOOGL) has started rolling out ads in AI mode for the first time ever. The company is now showing ads at the bottom of the results in AI Mode.
Users will be able to see relevant ads integrated into responses for queries made in AI Mode, which has now been available for a year.
The ads shown in AI Mode will be labelled with a ‘sponsored’ tag.
The company began testing ads in AI Mode in May this year after a positive response from showing ads in AI Overviews.
In a post on X, Brodie Clark, an independent SEO consultant, said that ChatGPT (MSFT), which is also planning to roll out ads, is not even close to having the same infrastructure for ads as Google does.
