Gut check: Coca-Cola introduces new prebiotic brand to take on Poppi and Olipop

Coca-Cola (NYSE:KO) has entered the fast-growing prebiotic soda market with the launch of Simply Pop, as it looks to carve out market share in the growing healthier soda alternative category.

The new drink, available in five fruit flavors (Strawberry, Pineapple Mango, Fruit Punch, Lime, and