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Shares of Holley Inc (NYSE:HLLY) are gaining ground into Tuesday’s open and set to open higher for a fifth consecutive day as the company will partner with Callaway Cars to develop a line of high-performance packages for General Motors (NYSE:GM) trucks and SUVs.
The performance packages will be primarily designed for GM vehicles such as the Chevy Silverado and Tahoe, GMC Sierra and Yukon, Cadillac Escalade, and Chevy Corvette, capitalizing on car and truck enthusiasts’ desire to customize their vehicles with high performance or off-road capabilities that elevate style and performance.
Packages will vary in price, up to a premium-level “Pinnacle” version. Holley (NYSE:HLLY) will lead the digital and DTC sales, while Callaway will continue their GM (NYSE:GM) dealership outreach.
As part of the partnership, Holley (NYSE:HLLY) will invest in vehicle development, marketing, and activation efforts. The two companies will establish a Callaway Performance Center alongside Callaway’s existing Blowing Green, Kentucky facility.
Since reporting better-than-expected second quarter results last week, shares of Holley (NYSE:HLLY) have gained 53% and breached resistance at the 200-day moving average for the first time since February 2024.
Source: Press Release