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JetBlue’s (NASDAQ:JBLU) travel agency, Paisley, is now offering cruise packages from Holland America Line (CCL), Cunard (CCL), Virgin Voyages, and Oceania Cruises (NCLH), expanding its portfolio of cruise offerings.
To meet the growing demand for cruise vacations, Paisley is adding a new cruise partner each month, expanding its existing cruise offerings and enhancing its ability to offer more personalized cruise experiences for its airline partners. Its platform is designed to handle complex reservations and allow airline partners to offer a curated, loyalty-connected cruise experience without the use of third-party aggregators.
The expanded cruise inventory comes just ahead of JetBlue’s (NASDAQ:JBLU) collaboration with United Airlines (UAL), enabling United customers to book cruises through JetBlue Vacations.
According to AAA, 19 million Americans will take a cruise in 2025, up 4.5% from 2024, remaining one of the fastest-growing sectors in the travel industry.
Paisley and JetBlue Vacations are both travel services from JetBlue Airlines. Paisley allows customers to book travel components independently of JetBlue flights, while JetBlue Vacations offers bundled packages that include flights, hotels, and more.
Source: Press Release
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