Klaviyo (KVYO), an AI-powered B2C CRM and marketing automation platform, on Tuesday announced a partnership with tech giant Google (GOOG) (GOOGL). Shares of the company rose 8% to $17.15 in midday trading.
The partnership will combine Google’s dominant position in search, advertising, AI, and messaging with Klaviyo’s real-time customer data and decision-making capabilities, the companies said.
“Together with Google, we’re expanding how AI and customer data power experiences across commerce, messaging, and real-world interactions, helping brands build loyalty, make buying easier, and retain full ownership of their customer relationships,” Klaviyo CEO Andrew Bialecki said.
Klaviyo said it is also among the first globally to offer customers access to the Google Search to RCS experience. This allows consumers to start a conversation with an AI-powered customer agent from a new entry point. The feature is now available in a limited pilot to select customers.
Looking ahead, Klaviyo and Google plan to expand their collaboration across AI, data, and commerce experiences.
“By bringing advanced analytics and AI models closer to trusted customer data, the companies aim to help brands understand customer behavior at scale and act on those insights immediately—without compromising data ownership or customer trust,” the company said in a public statement.
The financial terms of the partnership were not disclosed.