McDonald’s (NYSE:MCD) confirmed on Tuesday that it is bringing back its Extra Value Meals.
The fast-food chain said the return of Extra Value Meals ensures customers can find everyday affordable pricing on McDonald’s (NYSE:MCD) menu boards across the country for breakfast, lunch, and dinner.
The Extra Value Meals include deals on Sausage McMuffin with Egg, Sausage Egg & Cheese McGriddles, Egg McMuffin, Bacon, Egg and Cheese Biscuit, Big Mac, 10-piece Chicken McNuggets, any variety of the Quarter Pounder burger, and any variety of the McCrispy Sandwich. The breakfast meals come with hash browns and coffee, while the lunch and dinner meals include fries and a drink.
“McDonald’s USA is laser-focused on delivering value and affordability for our customers, and I’m incredibly proud of how our franchisees and teams continue to step up to make it a reality,” stated McDonald’s USA President Joe Erlinger. “From the $5 Meal Deal to McValue and now Extra Value Meals, we’re sending a clear message: we’re here for our customers. McDonald’s will always be a place where you can get the food you love at a price that fits your life,” he added.
The Extra Value Meals addition to the menu joins the $5 Meal Deal, launched last summer, and the McValue platform, launched in January as part of McDonald’s (MCD) broad strategy shift to highlight value.
Shares of McDonald’s (MCD) edged 0.3% higher in premarket trading on Wednesday. The value menu focus could impact other fast-food chains such as Burger King (QSR), Wendy’s (WEN), Taco Bell (YUM), Jack in the Box (JACK), Sonic, Whataburger, Culver’s, Five Guys, Hardee’s, Carl’s Jr., Checkers, and Shake Shack (SHAK).