NBCUniversal heads into the NFL season in a strong positive with its advertising inventory for the Sunday Night FootBall broadcasts and Super Bowl LX in early February.
The Comcast (NASDAQ:CMCSA) property confirmed on Wednesday that its spots for the NFL season are 90% sold out and the 2026 Super Bowl is already fully booked.
“The unprecedented demand from advertisers across the Super Bowl and our 20th season of Sunday Night Football has made this upcoming NFL season our highest grossing to date,” updated NBC Executive Vice President Peter Lazarus in a media statement.
NBCUniversal be in the sports spotlight this year and next, with NBA regular season games, Sunday Night Football, the Winter Olympics, the 2026 Super Bowl, college football, NASCAR, PGA golf, Premier League soccer, and Tour De France all on its schedule. NBCUniversal broadcasts sports on NBC, USA Network, regional sports networks, the Golf Channel, and the Peacock streaming service.