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Streaming giant Netflix (NASDAQ:NFLX) said Tuesday that it will open “Netflix House,” the experiential entertainment complex that it had announced back in 2023, in two locations later this year.
The company said the first two will open in Dallas and Philadelphia, and it plans to open a third location on the Las Vegas Strip in 2027.
The venues, which would serve as a game and recreational center with offerings based on actual Netflix shows like Wednesday, Squid Game, One Piece, and Stranger Things, will be established in over 100,000 square feet of space.
“Finally, a place where the Netflix story you can’t get enough of becomes something real that you can play, shop, and taste. This is fandom coming to life, where you can actually step inside the worlds you’ve been watching and loving for years,” the company’s marketing chief, Marian Lee, said in a statement.
The venues would also include a casual restaurant, “Netflix Bites,” with food and craft cocktails inspired by popular Netflix stories and characters, and a store selling exclusive merchandise, the company said.
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