Netflix now has 70M MAUs globally in its two-year old ad business

Netflix (NASDAQ:NFLX) has hit 70 million monthly active users globally in its advertisement business in two years since its inception, the company said in its blogpost Tuesday, and the streaming giant also provided an update on several milestones achieved in the segment.

The unit reported 40 million MAUs in May, implying a 75% surge in the last six months.

Ahead of the Christmas NFL games, Netflix said it has partnered with multiple advertisers and sold out all of the available in-game ad inventory. It has also partnered with Nielsen for live ratings of the games.

Notably, FanDuel has been chosen as the exclusive pregame sportsbook betting partner with a sponsored in-show feature, and Verizon will be the Netflix Christmas kickoff sponsor as the official partner for the pre-kick segment that will run before kickoff. All partners will also run traditional ad commercials throughout the live event, the company said.

For the much anticipated second season of Squid Game, the company has tied up with multiple advertisers across its 12 ad-supported countries, including Kia in Korea.

On the ad-tech front, the company said Canada is officially the first country using its in-house ad technology, and a global rollout of the technology will occur throughout next year.

The company has picked VideoAmp in the U.S. for cross-screen and live viewership measurement, both of which will start with WWE’s launch in January. It has also enabled programmatic guaranteed buying in the US, Brazil, Canada, and Mexico and will expand to Europe in February 2025 and to Australia, Japan, and Korea later in the year.