Nielsen said on Tuesday that YouTube (NASDAQ:GOOG) (NASDAQ:GOOGL) has maintained the lead for six consecutive months on its “Media Distributor Gauge” list and captured 13.4% of TV watch time in July.
The report, which is an aggregated view of total TV usage by media company, also showed that Netflix (NASDAQ:NFLX) managed to maintain its ranking among the top three media distributors in July.
The streaming giant had an 8.8% share of the TV viewing in July, helped by a steady flow of new releases across original and acquired titles.
“Netflix boasted the largest volume gain across all streaming platforms this month, increasing its average minute audience by an additional 215,000 viewers compared to June,” Nielsen said in its report. “It was also the only streaming platform to exhibit an increase across all viewing demographic categories month over month.”
While not leading in market share of TV viewing, The Roku Channel (NASDAQ:ROKU) in July saw the largest monthly usage increase across all streaming platforms, rising 7.5% from June.
Hallmark moved up a slot in the rankings and contributed to 1.1% of TV viewing in July, boosted by its annual “Christmas in July” programming on The Hallmark Channel, Nielsen said.
July Media Distributor Gauge (Nielsen) 
Pay TV distributors: Comcast (NASDAQ:CMCSA), Charter (NASDAQ:CHTR), Dish Network (NASDAQ:SATS), Verizon FiOS (NYSE:VZ), Optimum/Suddenlink (NYSE:ATUS), Atlantic Broadband (OTCPK:CGEAF), Sparklight (NYSE:CABO).
Relevant local broadcast tickers: Nexstar Media Group (NASDAQ:NXST), Sinclair Broadcast Group (NASDAQ:SBGI), Gray Television (NYSE:GTN), Tegna (NYSE:TGNA), E.W. Scripps (NASDAQ:SSP).
National broadcasters: ABC (NYSE:DIS), NBC (NASDAQ:CMCSA), CBS (NASDAQ:PSKY), Fox (NASDAQ:FOX) (NASDAQ:FOXA).
Ad-tech names tied to connected TV: The Trade Desk (NASDAQ:TTD), Magnite (NASDAQ:MGNI), PubMatic (NASDAQ:PUBM), Criteo (NASDAQ:CRTO), Roku (NASDAQ:ROKU), Illumin (OTCQB:ILLMF).