Netflix (NFLX) is in talks to license video podcasts distributed by iHeartMedia as it looks to compete head-on with YouTube, Bloomberg News reported on Tuesday.
IHeart distributes popular programs like The Breakfast Club, Las Culturistas, Jay Shetty Podcast and Stuff You Should Know.
According to the report, Netflix is seeking exclusivity for the video programs, meaning full episodes would no longer be uploaded to YouTube.
IHeart might not make all of its podcasts available to Netflix if a deal comes together.