Netflix (NFLX) announced on Wednesday that the NFL game between the Detroit Lions and Minnesota Vikings on Christmas Day was the most-streamed NFL game in U.S. history, with an average of 27.5 million viewers. Viewership peaked at over 30 million viewers, according to Nielsen Big Data + Panel.
The early game between the Dallas Cowboys and Washington Commanders averaged 19.9 million U.S. viewers on Netflix (NFLX). The two 2024 Christmas games on Netflix (NFLX) averaged about 24.1 million and 24.3 million U.S. viewers, respectively.
Viewers from over 200 countries and territories tuned in to at least one of the games, with the Cowboys-Commanders drawing a 22.4 million global AMA (average minute audience) and the Lions-Vikings garnering a 30.5 million global AMA. The viewership figures are based on National Nielsen Big Data + Panel in the U.S., which includes out-of-home viewing, CBS local market viewing, NFL+, and mobile and web viewing across Netflix. International data is based on Netflix Live + 1 first-party data for TV, mobile, and web, along with NFL-reported viewing for the NFL’s international distributors and NFL Game Pass outside the US. The NFL sources TV data from Futures and Game Pass is first-party.
This year marked the second of a three-season partnership between Netflix (NFLX) and the NFL to broadcast NFL football games on Christmas Day.