Netflix (NFLX) shares were on track to snap six straight sessions of losses on Friday, as the stock rose nearly 3% to $86.04 in afternoon trading.
The streaming giant lost about 6% in the preceding six sessions. Overall, the stock rose over 5% last year, underperforming the nearly 17% rise in the broader S&P 500 Index.
NFLX is down nearly 9% over the past one month.
Netflix began its downward trend from Jan. 14, 2026. The stock closed 2% lower on Thursday at $83.54. Until now, January has not been a favorable month for the company, as the stock has just closed in green thrice, compared to the 11 sessions in red.
Netflix was in focus this week after posting fourth-quarter results that narrowly beat expectations. However, shares tumbled as the company’s bidding war with Paramount (PKSY) to take over Warner Bros. Discovery (WBD) took the limelight.
Analysts, in general, found Netflix’s quarterly results somewhat “mixed” and “underwhelming.” However, they said that the streaming giant is poised for long-term growth and that the current weakness is ‘a buying opportunity’ for investors.
Looking at Seeking Alpha’s Quant Rating, NFLX has a Hold rating with a score of 3.03 out of 5. The company received an A+ in the prospect of profitability, while it got a D- in the valuation factor.
Turning to the Wall Street community, 28 analysts gave NFLX a Buy and above, 14 analysts have given the stock a Hold recommendation, and two recommended Strong Sell. Seeking Alpha analysts are also cautious and see the stock as a Hold.
Earlier this week, Netflix made a revised all-cash offer for Warner Bros. Discovery at $27.75 per share.
A recent Seeking Alpha analysis said that Netflix could be forced to match Paramount’s $30/share offer if it wants to win the bid.
“In my view, this could increase bridge financing and pressure the 2026 margin expectations. A downgrade from the 31.5% operating margin could hurt the stock,” it added.