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Netflix (NASDAQ:NFLX) has started experimenting with AI video generation technology developed by Runway AI, a New York-based startup that’s been making waves in the entertainment world.
According to Bloomberg, Netflix (NASDAQ:NFLX) is testing Runway’s tools in its production process.
Netflix co-Chief Executive Officer Ted Sarandos recently said the company is using AI in content production, including creating special effects shots more quickly and cheaply than with traditional visual effects tools and processes
Runway AI has become a notable player in the industry, offering advanced tools for creating and animating video with artificial intelligence.
Recent reports reveal that Meta Platforms (META) CEO Mark Zuckerberg has held discussions regarding a potential acquisition of the video startup currently valued at around $3 billion.