NIO expects to start deliveries for the new Firefly brand in the first half of 2025

NIO (NYSE:NIO) officially unveiled its third electric vehicle brand this week. The Firefly brand is aimed at the affordable compact EV market.

The Firefly brand aims to offer vehicles priced between RMB100,000 and RMB200,000 ($13,800 to $28,400), with features like a dual-screen setup