NIO (NYSE:NIO) officially unveiled the All-New ES8 on Thursday at a pre-launch event in Chengdu. The premium flagship three-row SUV is available for pre-orders ahead of a late September launch.
The new ES8 is being offered in six- and seven-seat Executive Premium and Executive Signature Editions; pricing starts at RMB 416,800 (RMB 308,800 with BaaS) and RMB 456,800 (RMB 348,800 with BaaS), respectively. The starting price for the base ES8 is lower than the starting price for the Tesla (TSLA) Model Y L six-seat SUV. The new ES8 is being marketed in Europe as the EL8 due to a trademark dispute with Audi.
NIO (NYSE:NIO) has introduced promotional incentives, including pre-order deposit discounts and exclusive repurchasing benefits for existing owners.
The redesigned ES8 expands from a mid-large to a full-size SUV to become the largest battery-electric SUV in China. Built on NIO’s (NIO) 12 full-stack technological capabilities, it was highlighted by the company as combining an expressive third-generation “Design for Success” philosophy with premium materials, bespoke interiors, and airplane-style zero-gravity seating configurations.
In terms of performance, the ES8 model is powered by NIO’s (NIO) latest 900V high-voltage architecture, a 102 kWh battery, and dual motors producing 520 kW and 700 N·m of torque, enabling 0–100 km/h acceleration in 3.97 seconds and a CLTC range of up to 635 km.
Shares of NIO (NIO) were up 9.8% at 2:10 p.m. to trade at their highest level of 2025. Short interest on NIO (NIO) stands at 8.5% of the total float.