Nu becomes official team partner of Mercedes-AMG PETRONAS F1 in multi-year deal

Nu Holdings (NU) announced a new multi-year global partnership with the Mercedes-AMG PETRONAS F1 Team starting ahead of the 2026 Formula One season.
The partnership aims to boost Nu’s global brand awareness by leveraging Formula 1’s audience of over 827M fans worldwide.
The collaboration is strategically focused on key markets including Latin America, the United States, Brazil, Mexico, and Colombia.
The agreement includes on-track and off-track branding, fan activations, and appearances by drivers.