Microsoft-backed (MSFT) OpenAI (OPENAI) is attempting to make a deeper push into the lucrative enterprise market with the launch of Frontier, a new platform that helps enterprises build, deploy, and manage artificial intelligence agents, the company announced today.
The Sam Altman-led firm said the new platform has already been adopted by HP (HPQ), Intuit (INTU), State Farm, Thermo Fisher (TMO) and Uber (UBER). The platform was also piloted by BBVA (BBVA), Cisco (CSCO) and T-Mobile (TMUS).
“By pairing OpenAI’s Frontier platform and deployment expertise with our people, we’re accelerating our AI capabilities and finding new ways to help millions plan ahead, protect what matters most, and recover faster when the unexpected happens,” said State Farm Chief Digital Information Officer Joe Park.
“Frontier connects siloed data warehouses, CRM systems, ticketing tools, and internal applications to give AI coworkers that same shared business context,” OpenAI said. “They understand how information flows, where decisions happen, and what outcomes matter. It becomes a semantic layer for the enterprise that all AI coworkers can reference to operate and communicate effectively.”
Frontier is available today to a limited set of customers, and OpenAI plans to expand availability in the months ahead.
OpenAI rival Anthropic (ANTHRO) has rapidly grown its share in the enterprise market over the past year.
Last month, Anthropic released Claude Cowork in research preview. It opens accessibility to its popular Claude Code AI tool. Cowork is designed to handle multi-step computer tasks like reading files, organizing folders, drafting documents, and controlling browsers. It utilizes agentic architecture to execute complex tasks. Some of the recent sell-offs in the broader software market have stemmed from investor worries that this new tool could eat away at the market share of traditional software companies.
A recent survey of CIOs by a16z found that Anthropic’s enterprise penetration increased from 25% in May 2025 to 44% by December. However, the survey found that OpenAI still maintained the lead with 56% enterprise penetration, but that gap is closing rapidly.