Procter & Gamble (PG) has been busy on the patent front with the development of a new razor system under the name Lystra.
Multiple 2025 patent applications assigned to The Gillette Company LLC cover a “shaving razor system” with very tight dimensional and angular constraints, clearly distinct from legacy Fusion/Mach3/Venus geometries. The patents emphasize ergonomics for underarm and pubic (bikini) region shaving, matching how a new branded system like Lystra would be positioned in Gillette’s portfolio.
Recent IP filings covering both razors and cartridges point to a broader grooming ecosystem rather than a limited line such as GilletteLabs in 2019, according to Evercore ISI. Analyst Robert Ottenstein highlighted that the pace of patents and trademark activity points to a potential commercial launch in the first half of 2026, which is considered potentially good timing for low-income consumers.
“Within shaving, however, superior technology -not just pricing- has driven share. This dynamic is evident when comparing consumer demographics of Gillette’s newest extension, Labs, both Fusion and competitor Harry’s,” updated Ottenstein.
Procter & Gamble (P&G) acquired The Gillette Company in a 2005 merger. Gillette now operates as a P&G brand within the company’s global grooming portfolio, alongside Venus, Braun, and King C. Gillette.
The consumer products giant is lined up to report fiscal second-quarter earnings on January 22.