Procter & Gamble turns higher after saying its worst quarter is behind it

Procter & Gamble (PG) turned around a premarket loss after CFO Andre Schulten stated on the company’s earnings call that the household products giant has completed what it fully expects will be the softest quarter of the fiscal year.

On Wall Street, the general vibe of analysts is optimistic that the Cincinnati-based company can see improved results going forward.

BNP Paribas analyst Kevin Gundy said that despite Procter & Gamble’s (PG) muted top-line results and sentiment increasingly tethered to sequential improvement in P&G’s volume performance, the firm sees EPS guidance achievability as high.

Morgan Stanley analyst Dara Mohsenian highlighted that P&G’s (PG) FQ2 results were weak on a year-over-year basis, but the bar was low, and there is room for clear sequential organic sales improvement in the second half of the fiscal year. “Negative FY EPS revisions should be limited with relatively in-line margin results despite topline weakness. US performance will be key going forward, with easier comparisons and a greater innovation pipeline in key areas, but US promotion is picking back up in the HPC sector, and PG still has struggles in some key areas (baby),” wrote Mohsenian.

Evercore ISI analyst Robert Ottenstein pointed to P&G’s (PG) declaration that it has confidence in a strong second half as a positive.

Shares of Procter & Gamble (PG) were up 2.6% at 11:22 a.m. to trade at their highest level of 2026.

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