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French advertising giant Publicis (OTCQX:PGPEF) (OTCQX:PUBGY) raised its full-year organic growth forecast on Thursday after posting stronger-than-expected second-quarter results, with CEO Arthur Sadoun downplaying concerns about Meta’s (NASDAQ:META) AI-driven ad creation tools.
“When Meta comes along and says that they can do everything themselves, I think that they are completely underestimating the intelligence of our customers, who, moreover, are not fooled,” he said during an earnings call, as reported by Reuters.
Sadoun highlighted clients’ reluctance to entrust their data to single platforms.
“None of our customers want to leave their data in the world of ‘walled gardens.’ None of our customers want to work with a single platform,” he said, adding that customers wanted to measure the impact of their spending, “which obviously cannot be offered by those that do it within their own walls.”
The company upgraded its 2025 organic growth forecast to close to 5%, up from the previous range of 4% to 5%, after reporting 5.9% net revenue organic growth in the second quarter.
Publicis cited a “unprecedented new business run” in the first half of 2025, including wins with Coca-Cola (KO), Nespresso (OTCPK:NSRGY), Lego, Paramount (PARA) (PARAA), and Spotify (SPOT).
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