Adobe (NASDAQ:ADBE) said Qualcomm (NASDAQ:QCOM) has selected Adobe GenStudio to accelerate its content supply chain with generative AI.
The chipmaker is expanding its relationship with Adobe to accelerate content creation workflows with generative AI, from resizing and localizing marketing assets to creating variations for different audiences.
Applications in Adobe GenStudio — Adobe’s end to end content supply chain solution — including GenStudio for Performance Marketing, Firefly, Express, Experience Manager and Workfront are enabling Qualcomm to efficiently scale personalized, on-brand marketing campaigns, according to Adobe.
“Adobe GenStudio will enable our teams to produce high-quality, personalized assets faster and more efficiently, unlocking new levels of productivity and creative impact across the marketing organization,” said Don McGuire, senior vice president and chief marketing officer of Qualcomm.
In addition, Qualcomm is working with Adobe to optimize its content supply chain by connecting workflows across teams and enabling greater self-service through AI.