Reddit (NYSE:RDDT) is in early discussions with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) for their next content-sharing agreement, according to a report by Bloomberg on Wednesday. The new agreement would allow deeper integration of Reddit’s content into Google’s AI products.
The new partnership would encourage users to become active contributors to Reddit’s popular online forums, so Google traffic could help the company grow and generate content for future training, the report said, citing executives familiar with the discussions.
Reddit also plans to discuss with Google and OpenAI, which has a similar agreement, a future deal structure that could allow for dynamic pricing, where the social platform can be paid more as it becomes more vital to AI answers, the executives told Bloomberg.
Typically, AI companies pay a specific amount to showcase Reddit content within their AI products or to train their AI models. But Reddit believes these terms don’t adequately reflect how valuable their data has been to these platforms, the executives reportedly said.
Discussions between Reddit and Google have been productive, the report said.