Roku (ROKU) shares snapped six straight sessions of losses, as the stock closed 1.5% higher at $104.29 on Wednesday.
The company, which distributes streaming services and operates an ad business on its platform, has lost about 7% in the preceding six sessions. Overall, the stock rose over 45% last year, compared to the near 17% rise in the broader S&P 500 Index.
ROKU is down nearly 9% over the past one month. The stock closed 0.8% lower on Tuesday at $102.75.
Looking at Seeking Alpha’s Quant Rating, ROKU has a Hold rating with a score of 3.37 out of 5. The company received an A+ in the prospect of growth, while it got an F in the valuation factor.
However, both Wall Street and Seeking Alpha analysts are bullish on the stock. In the Wall Street community, 20 analysts gave ROKU a Buy and above, seven analysts have given the stock a Hold recommendation, and one recommended Sell. Seeking Alpha analysts also see the stock as a Buy.
Morgan Stanley said it sees multiple tailwinds supporting upside to the company’s platform revenue growth in 2026 and beyond.
“The size of Roku’s user base, the deepening of its streaming partnerships, and execution on new monetization opportunities suggest growth accelerates in ’26 and likely ahead of consensus expectations,” MS said.
Jefferies in December also upgraded Roku to Buy from Hold and said the company offers “one of the cleanest revision stories in internet heading into 2026.”