Members of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) have approved the new media agreement, effectively putting an end to a nearly year-long strike by video game voice and motion capture actors.
The U.S. labor union that represents media professionals, including journalists, dancers, DJs, puppeteers, recording artists, singers, and stunt performers, said the new agreement provides compounded increases in performer compensation at a rate of 15.17% upon ratification plus additional 3% increases in November 2025, November 2026, and November 2027, among other things.
The new labor contract goes into effect immediately with Activision Productions (NASDAQ:MSFT), Blindlight LLC, Disney Character Voices (NYSE:DIS), Electronic Arts Productions (NASDAQ:EA), Formosa Interactive, Insomniac Games, Llama Productions, Take 2 Productions (NASDAQ:TTWO), and WB Games (NASDAQ:WBD).
The new contract also includes consent and disclosure requirements for AI digital replica use and the ability for performers to suspend consent for the generation of new material during a strike, SAG-AFTRA said.
“Now that the agreement is ratified, video game performers will be able to enjoy meaningful gains and important AI protections, which we will continue to build on as uses of this technology settle and evolve,” said Duncan Crabtree-Ireland, SAG-AFTRA’s national executive director and chief negotiator.
“This deal achieves important progress around AI protections,” SAG-AFTRA president Fran Drescher said. “My sincere respect goes out to the entire video game performer community and their allies for their solidarity during the strike, which provided the necessary leverage to secure this deal’s many essential gains.”
SAG-AFTRA currently represents about 160,000 individuals working in the media industry.