Salesforce launches Agentforce 3 as agentic adoption surges

Salesforce (NYSE:CRM) has updated its Agentforce platform, releasing Agentforce 3, which provides enterprises greater visibility and control over artificial intelligence agents as adoption continues to grow since its October 2024 release.

The customer relationship management software company said AI agent usage has increased 233% over the past six months, and approximately 8,000 customers have registered to deploy Agentforce. The update features a new “Command Center” that provides greater observability and support for Model Context Protocol, or MCP, for “plug-and-play operability.”

“Over the past several months we’ve listened deeply to our customers and continued our rapid pace of technology innovation,” said Adam Evans, executive vice president and general manager of AI at Salesforce. “The result is Agentforce 3, a major leap forward for our platform that brings greater intelligence, higher performance, and more trust and accountability to every Agentforce deployment. Agentforce 3 will redefine how humans and AI agents work together — driving breakthrough levels of productivity, efficiency, and business transformation.”

The MCP servers allow agents to access unstructured data from Amazon (AMZN) Bedrock Data Automation and Amazon Nova Canvas. The MCP also provides access to new Agentforce use cases through Google (GOOG)(GOOGL) Cloud services. It opens more access to Box (BOX), PayPal (PYPL), Stripe (STRIP) and WRITER.

Also, starting in July, Agentforce will offer an expanded list of large language models, including Anthropic’s Claude models. Later in 2025, Google’s Gemini will also be available to help build customizable agents in Agentforce.