Salesforce (NYSE:CRM) said on Wednesday that it will invest $1B in Mexico over a span of five years, as the Marc Benioff-led company continues to search for artificial intelligence-related growth.
As part of the investment, Salesforce will open a new office in Mexico City, with support for up to 2,000 employees. Salesforce will also help support its customers in the region through a Global Delivery Center and continue to hire.
The tech giant added it also wants to grow the tech ecosystem by investing in workforce development and AI training.
“Salesforce’s commitment to expanding its investment in Mexico highlights the strength of our economy and the exceptional talent we have,” said Marcelo Ebrard, Secretary of Economy, Secretariat of Economy of Mexico in a statement. “This investment will not only create jobs and build AI skills within Mexico but will also position our country as a key consultancy hub for markets across Latin America on AI agents and more.”
“Mexico is home to some of the world’s most innovative companies, and it’s becoming an important hub for enterprises embracing the agentic future,” Benioff added. “This $1 billion investment is a commitment to Mexico as a key market for AI-powered growth — supporting the incredible talent, customers, and partners who are shaping the next generation of digital leadership across Latin America. Together, we’re accelerating the rise of Agentic Enterprises, with humans and AI agents collaborating to transform industries and drive unprecedented levels of productivity, efficiency, and customer success.”
Salesforce shares rose fractionally in midday trading.