Samsung Electronics (SSNLF) and SK hynix (HXSC.F) are looking to raise prices for server memory by up to 70% in the first quarter, while a surging demand in AI impacts global supply, The Korea Economic Daily reported.
Samsung and SK hynix did not immediately respond to a request for comment from Seeking Alpha.
South Korean companies Samsung and SK hynix are among the largest memory chipmaking companies. In November 2025 it was reported that memory suppliers like Samsung, SK hynix and Micron Technology (MU) were already facing shortages of older dynamic RAM, or DRAM, products after reducing production to focus on high-bandwidth memory, or HBM, which is necessary to make the advanced accelerators for AI. SK hynix is a major supplier of HBM chips to Nvidia (NVDA).
Last month it was reported that Samsung and SK hynix have increased prices for their fifth-generation, high-bandwidth advanced memory chips by 20% for 2026 deliveries.